The whole theme of this restaurant is to have the customer feel like they are a secret agent, from the decor inside and outside the restaurant, having secret passwords to get in the restaurant and so on. Locations are in Milwaukee and Chicago They have food like steaks, burgers, open bar, all that good stuff.  My challenge was rebranding this to achieve a spy / secret agent to the full potential. For the type i purposely typed letters in as numbers to create a strong password look, the logo as a whole brings together all of the elements of the restaurant. (secretive, agency, a Hideout)  for the business systems its a secret mission that when the agent(customer) receives the letter they are being called to a mission to the Safehouse. 
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